Network

NETWORK

CASE STUDY: CASE 1 – STOP & SHOP CUSTOMERS MAKE A NEW BUDDY

DISCUSSION QUESTION

1. In what ways does Shopping Buddy provide benefits and conveniences for Stop & Shop customers?

Shopping Buddy provide benefits & conveniences for Stop& Shop customers due to the followings:

 

· Time saving

· Customer can verify theirs buying list

· Do not have to line up at the register – speed up the purchase

· Easy payment – transaction done by transferring or deduction from the customer account

· To find the goods in the store

 

1. How does the Shopping Buddy system assist the Royal Ahold Corporation in understanding its clientele and the Stop & shop store owners in running a smooth and effective operation?

Shopping Buddy system can assist Royal Ahold Corporation in understanding its clientele and Stop & Shop store owners in running a smooth and effective through it system that be able to :

 

· Determine or track the type, brand of goods that highly demanded by its customer.

· Can smoothen the payment process at the register

· Stop & Shop owners can monitor the stocks by reviewing the customer buying record. It’s made store/stocks management more efficient and easier.

· Can determine the Shopping pattern of its clients, it even can track and market its client individually.

 

CRITICAL THINKING QUESTION

1. What issues of security and privacy are introduced through the wireless system of Shopping Buddy?

The security issues of privacy introduced through the wireless system of Shopping Buddy are as follow:

 

· The potentially being robbed – client do not have to bring along the cash

All the purchases will automatically be deducted from the Shopping Buddy device to the check out system.

 

1. In what types of businesses would you expect systems such as Shopping Buddy to begin cropping up? How might devices such as Shopping Buddy assist customer making large purchases such as automobile or even homes?

Shopping Buddy also suitable to be used in businesses such as :

 

· The department store

· Book Store

· Any store actually.

 

But I think the Shopping Buddy will do little, in large purchases such as

automobile and homes because, Shopping Buddy is most suitable to a routine purchases like grocery, and it repetitious purchases. While for home and automobile it’ s more like a one off purchases, there’s not much can be done to create bonding with the customer.

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